Behind the Scenes | Our A/W Campaign Shoot

What a day! Today marked our main campaign photoshoot for the A/W coats and jackets collection, set right in the heart of Melbourne city.

The energy on set was high and full of excitement - we’re thrilled to share with you a little behind-the-scenes of how the day unfolded!

Last year, we launched our very first major jacket collection, which was a huge success. So this year, we decided to take things up a notch, expanding the collection and experimenting with new fabrics and designs. Honestly, the collection is next-level!

The atmosphere on set was buzzing with positive vibes and full of creative spark that kept everyone inspired.  It was also our first time working with professional videographers, so we captured beautiful, high-quality film to feature on our brand-new website. We can’t wait for you to see it in action!

A special shoutout to our OG MMB model, Paris, who joined us for the shoot before heading off to launch her career in the US. It was wonderful to have her with us and see her shine.

Overall, it was a day filled with creativity, style, and genuine enthusiasm. We can’t wait for you to discover this season’s coats and jackets at MMB - they really are something special.

We’re also thrilled to officially launch the collection today! The pre-launch response has been incredible, literally thousands of you have already registered to be notified the moment your favourite styles are available.

With Love, MMB x