Our story begins back in 2009 when our owner, Sarah Shannon felt it was time to create a unique destination store on Melbourne’s Mornington Peninsula; one that offered beautiful, high-quality women’s clothing combined with an exceptional in-store experience. And so, Mirror Mirror Boutique was born.

More than Ten years on and we’ve grown to become a purely online fashion boutique, featuring a collection of Australian designers as well as emerging independent labels and a growing collection of Mirror Mirror exclusive styles. Along with special occasion items, effortless summer dresses and easy-to-wear weekend loungewear, we also stock beautifully crafted jewellery, footwear and accessories.

But it’s our eye for colour and distinct prints for which we’re renowned, and that has attracted a loyal following. With new pieces arriving daily and the evolution of our online boutique, our future is shaping up to be more exciting than ever.

Some things will always remain the same though, and that’s our desire to not only bring you incredible homegrown fashion, but an experience that truly inspires.

Shop online to have your favourite items delivered right to your door.