“It’s our eye for colour and distinct prints for which we’re renowned”

Sarah Muston
Our story

Our story begins back in 2009 when our founder, Sarah Shannon felt it was time to create a beautiful and unique destination store on Melbourne’s Mornington Peninsula.

A store that offered beautiful, high-quality women’s clothing combined with an exceptional in-store experience. And so, Mirror Mirror Boutique was born. Now, more than 10 years later, we’re a purely online store, but that doesn’t mean the vision has changed.

Mirror Mirror Boutique is home to the latest trends in women’s fashion, from special event styles, effortless summer dresses and easy-to-wear weekend loungewear, we also stock beautifully crafted jewellery, footwear and accessories.

We are also home to our own exclusive label, TULUA. a collection of dreamy, effortless silhouettes in a range of feminine, bohemian prints.

With new pieces arriving daily and the evolution of our online boutique, our future is shaping up to be more exciting than ever.

Some things will always remain the same though, like our desire to not only bring you incredible homegrown fashion, but an experience that truly inspires.